There are still no specific legal regulations for influencer marketing. In order to avoid the accusation of hidden advertising, linkr recommends that all posts and videos supported by product placement are clearly marked as sponsored or advertisement. For example on YouTube, you should insert “supported by product placement” for a few seconds at the start of the video and also use this in the video description, on Instagram you should include this in the description as well. Additionally, it is a good idea to include a link to the advertising partner who has supported you financially.

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